IDFC FIRST Bank Seals Its Presence in Participatory Sports with Procam International

Mumbai (Maharashtra) [India]March 21 (ANI/NewsVoir): IDFC FIRST Bank today announced its inaugural sponsorship of participatory sports with Procam International and its four global distance running events as co-sponsor – Tata Mumbai Marathon, Tata Consultancy Services TCS World 10K Bengaluru, Delhi Half Marathon and Tata Steel Kolkata 25K and partner in Sunfeast India Move As One.

Over the next five years, the technology-led bank will cement its connection to the racing that ushered in a revolution underway and helped redefine health and fitness and set the model for our country. The Bank’s vision is to build a world-class bank in India, guided by ethics, backed by technology, and a force for social good.

With social good being one of its founding pillars, IDFC FIRST Bank’s products and services are designed with societal impact in mind. At the core of its business model, it is customer centric. The Bank uses advanced technologies that enable it to be flexible and innovate new solutions to meet the evolving aspirations of its customers and society as a whole. The marathon aligns well with the bank’s mission to impact the lives of millions of Indians in a positive way.

Vaidyanathan, Managing Director and CEO of IDFC FIRST Bank said: “We are delighted to be associated with the famous Tata Mumbai Marathon and a series of events taking place across the country. These events have grown in international stature and reputation over the past decade is a moment of pride for us to be the sponsor Affiliate. As a bank, we want to make a healthy change in people’s lives just as we do their finances – and we also want to energize our customers and our community to achieve their very best.”

Today, running is the fastest growing participatory sport in India. Nearly 700 new amateur runners lace up their shoes every day to begin their running experience. Procam events have played a pivotal role in this transformation – from starting the health and fitness revolution that has spawned more than 1,600 races in the country, to creating a springboard for Indian long- and middle-distance runners; Harnessing an entire ecosystem around running and ‘rainbow giving’ to the social sector. A beacon of hope and humanity, over 1,000 NGOs working for multiple causes have cumulatively raised over INR 475 crore using the events as fundraising platforms.

Furthermore, in the past two years, leveraging the power of technology and a digital first approach, Procam International has launched app-enabled versions of these races. Thus, expanding its footprint and taking events beyond its geographical boundaries, while maintaining the spirit of running and fitness unfettered by the restrictions imposed in the wake of the pandemic and ensuring appropriate behavior for COVID.

“Sport has the potential to unite and be a force for change,” said Anil and Vivek Singh, Promoters, Procam International. “IDFC FIRST Bank is an iconic brand that represents confidence, strength and dynamism and I am very pleased to be associated with this name as our sponsoring partner for our long-distance running events across the country. We have always viewed them as a high quality bank for the long term. The chain of events is going well with their vision of “Influencing the lives of millions of Indians in a positive way” and the marathon partnership with IDFC FIRST Bank will go a long way in revitalizing the people of our country.”

IDFC FIRST Bank’s vision is to build a world-class bank in India, guided by ethics, powered by technology, and to be a force for social good. Although the bank is a recent entrant in India’s banking system, IDFC FIRST Bank was the first global bank to offer customers monthly interest credits on savings accounts, dynamic low APR and free credit cards for life, easy-to-use and personalized mobile app, savings Digital and Lending Solutions, Contemporary Wealth Management, Digital Cash Management Solutions, Unique Multipurpose Fleet Cards and Fastag Solutions, Advanced Corporate Banking Gateway and other features unique to the industry.

The bank has a balance sheet of Rs. 1,74,232 crore and has provided over 30 million loans in its history. Serving customers in and supplying more than 60,000 villages, cities and towns across the country. In a short time, the bank has expanded to include 599 branches, 201 asset service centers, 727 automatic teller machines, and 620 rural business correspondent centers across the country and is increasingly growing digitally. The bank has the confidence of millions of customers and its deposits have grown at a compound annual growth rate of 84% in the three years since the merger.

Since its establishment in 1988, Procam International has been the driving force behind the growth and development of Sports Management in India. Conceived by founders Anil and Vivek Singh, Procam is India’s leading sports management company, engaged in live events, sports consultancy and live television production. Pioneers of the distance running revolution in India, Procam International’s Big 4 – Tata Mumbai Marathon, Delhi Half Marathon, Tata Consultancy Services World 10K Bengaluru and Tata Steel Kolkata 25K are world leaders in their own distances. These events were watershed developments in India’s “participatory sport” scene. They heralded a revolution in progress, which has helped redefine the health, fitness, and philanthropic paradigm of our country.

Procam is also promoting India’s largest virtual run, such as Sunfeast India Move As One. Launched in 2020, this event is pivotal, with community and fitness at its core.

This story was provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (Ani/NewsVoir)


(This story has not been edited by Business Standard employees and is automatically generated from a shared feed.)

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