New look for KLM on-board magazine Holland Herald

“The renewed magazine is completely in line with the zeitgeist,” says content director Alexandra de Jong. “The April issue contains an interview with marathon runner Abdi Nageeye, winner of the silver at the Olympic Games in Tokyo and winner of the Rotterdam Marathon. The special life story of this sports hero goes straight to the heart. It’s fantastic that we can bring this kind of storytelling reports on a grand scale in the Holland Herald.”

Daphne Hoogenboom, head of content marketing at KLM, is also proud of the new concept. “I am very pleased that we have been able to restyle the magazine, which is highly valued by our customers. The new concept is fully in line with KLM’s values. We continue to share beautiful travel stories with our customers, but we do inspire them to make conscious choices in order to limit the impact on people and nature. I am also very honored that we have been able to connect earth ambassador André Kuipers to our magazine as a regular columnist.”

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