De Ruiter has worked in various roles at Air France-KLM and Transavia since 1998. In her current position at Transavia, she is responsible for business operations, together with the CEO and the CFO. Specifically, the entire day-to-day operation, including safety, falls under her responsibility.
De Ruiter says about her switch: “Hospitality is in the DNA of all employees at Holland Casino, a crucial and distinguishing value, which is also vital in my current job. Whether online or offline, every guest simply wants to feel seen, heard and valued. Holland Casino is a cordial, responsible and leading entertainment company with 3,500 employees who want the best for all guests every day. That is why Holland Casino offers its guests games of chance in a safe and responsible environment. In the coming period I look forward to personally getting to know many new colleagues from the branches and the online casino. After all, they are the face of our company. I am grateful to Transavia and all colleagues for the past years. At the same time, I am also very much looking forward to this new role and this great challenge.”
De Ruiter’s appointment is subject to review and a positive decision by DNB. It is not yet known who will succeed her at Transavia.